Signs

You already know it’s important for your sign to express the right information to the right people in order to boost sales and brand awareness. Have you ever considered the influence that color choice can have on your potential customers? Much work has been done on determining the subtle effects that color can have on our psychological states. At American Heritage, our artist is knowledgeable in how to effectively use color to make your advertisement pop in the right ways. You can come to us with a concept, sketch or goal and the professionals working in our design services will turn your ideas into compelling signs and advertisements. 

Check out these tips to help guide you when designing a personal logo or advertisement.

Consider your target audience


Age, gender, interests and nationality are just a few of the factors that determine how people react to color. Consider who is looking for your product when deciding on artwork for your signs and banners. Consider who your business targets, and why.

Think about your sign location

. It’s very important that your sign be visible no matter where you need it, but consider your advertising location as well. Some studies claim visibility is up to 40% higher with this combination.

Use the 5 color groups to provide the desired effect


People are strongly influenced by colors, which can subconsciously make us feel certain emotions or feel compelled to do certain things. Artists generally agree that there are five “color groups,” each with different effects on the brain. 

Warm, bright colors (beige, yellow, orange, pink and red) are considered “friendly,” and may make people feel energetic, courageous and even hungry. These colors make objects seem larger and closer. 

Cold, bright colors (lavender, silver and azure) feel modern, professional and clean; they’re great for products relating to health or cosmetics. 

Call us at American Heritage for information: 314-432-2101 or email at info@amheritage.com 

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